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Synonym Agent

Available in CX1 CIMM2

Stop losing carts to a search miss.

When a buyer searches and gets nothing, that is a sale the storefront already lost. The Unilog HyperScale Synonym Agent watches where search breaks down, suggests terms that close the gap, and keeps your team in control before anything goes live.

Pro Supply Co.
Power Tools Outdoor Hardware Safety Plumbing
Weed Whacker · 2-Cycle Gas
SKU 28471
Weed Whacker · 20V Cordless
SKU 31905
AI synonym suggestions
weed whacker
5 synonyms
  • string trimmer
  • weed eater
  • line trimmer
  • grass trimmer
  • strimmer
Review suggestions
Original
Synonym
Action
weed whacker
string trimmer
weed whacker
weed eater
weed whacker
line trimmer
weed whacker
grass trimmer
weed whacker
strimmer
Results found
2
relevant products surfaced
+44
01 Monitor
02 Suggest
03 Review
04 Publish
Why it matters

Your catalog may have the product. Your search bar may still lose the sale.

Your catalog may have the product, but your search bar may still lose the sale. Buyers do not always search with the exact terms in your catalog. They use shorthand, trade language, misspellings, and regional terms. When that language does not match your product data, the experience breaks down fast. The Synonym Agent watches real storefront search behavior and turns missed searches and high-frequency queries into synonym recommendations your team can review, edit, and publish. You can also generate synonym ideas for any term whenever you need them, without waiting for the agent to surface it.

Why it matters
Storefront search returning 0 results for industrial gloves
The Search Gap

A buyer searches for one term. Your catalog uses another.

A customer may type “industrial gloves,” but your catalog may organize those products as work gloves, safety gloves, hand protection, or PPE. Without the right synonym mapping, that search returns zero results even when the products are available.

  • Capture the language buyers actually use.
  • Spot no-result searches before they become lost revenue.
  • Stop manually combing search logs to find the gaps.
How It Works

From missed search to better results.

The Synonym Agent connects storefront search behavior with AI-assisted recommendations, giving your team a cleaner way to improve search without rewriting rules by hand.

01Monitor

Capture zero-result and high-volume searches.

The agent watches storefront search activity and identifies terms that signal a gap between buyer language and catalog language.

  • Find searches that return no products.
  • Surface popular search terms that deserve attention.
02Suggest

Turn shopper language into product language.

The Synonym Agent draws on your catalog data and business context to suggest relevant synonym sets for misspellings, shorthand, trade language, and alternate product names.

  • Generate one-way, multiway, and multiword synonyms.
  • Use industry context to make suggestions more relevant.
03Review

Approve, edit, or reject before anything goes live.

You stay in control. Your team can review every suggestion, refine terms, reject anything that does not fit, and publish only when ready.

  • Keep control over search configuration changes.
  • Feed approval and rejection signals back into the agent.
04Impact

Connect more buyer terms to the products already in your catalog.

Once published, synonym mappings expand search reach without requiring new SKUs or changes to your taxonomy. Buyers are more likely to find the products they need quickly, and fewer searches result in zero results.

  • Improve discoverability without adding new products.
  • Reduce missed opportunities caused by search language gaps.
Built for Control

Set the guardrails. Let the agent do the searching.

The Synonym Agent works alongside merchandising and site administration teams to identify search gaps and recommend new synonym mappings. Your team stays in control by reviewing and approving what gets published.

1Choose what to monitor

Select zero-result searches, frequently searched terms, thresholds, and synonym types so the agent knows what to look for.

2Add business context

Give the agent industry language, product categories, shorthand, customer terms, and sales team terminology.

3Review and publish

Approve, edit, reject, or publish suggested mappings so shoppers get better results across your storefront.

What You Can Do

Keep search current without the manual work.

The Synonym Agent turns real search behavior into a cleaner review queue, so your team spends less time digging through logs and more time making decisions that improve the storefront.

Detect failed searches

Find terms that shoppers search for but your storefront does not understand.

Mine high-volume terms

Use popular searches to identify terms that may need synonym coverage.

Generate on demand

Create synonym ideas for a specific term whenever you need them.

Keep a review step

Nothing goes live until your team reviews and approves it.

See HyperScale in Action

Turn missed searches into better product discovery.

See how the Unilog HyperScale Synonym Agent can help your team monitor search gaps, review AI-suggested terms, and improve storefront findability.