CX1 Product Content

Enriched product content is at the heart of successful eCommerce – it’s what fuels a memorable customer experience which, in turn, fuels increased revenue, larger average order volumes, expanded digital footprints, and improved operational efficiency. Curating and maintaining your own produ ct content, however, can be difficult and expensive.

That’s why Unilog created CX1 Product Content, a suite of flexible content subscription programs and services that help you build a robust product catalog to complement your eCommerce platform.

High-quality product content adds huge value to your business. It drives more traffic to your site, increases buyer trust, and leads to more conversions. It also sets you apart from the competition. With CX1 Product Content, you get 20 years of industry experience in the form of an ever-growing library of branded product content, covering over 18 million active products on our product data syndication cloud. Our enriched content is unmatched in depth and value because it’s created by people who understand your business and your customers. Our enriched content includes everything a buyer needs to make a purchasing decision, including specifications, feature bullets and descriptions, product images, supporting documentation, and more. This better content attracts search engines which, in turn, rank your website higher in search results to give your business greater exposure. Our vast product catalog also enables you to extend your online product offerings beyond your stocking items. With more products at a buyer’s disposal, customers tend to build larger carts which increases their average order value with you.

Along with great product content, we provide a vetted taxonomy to ensure buyers can find your products in as few clicks as possible. Unilog has developed industry-specific hierarchies that are continually refined based on customer feedback and industry research and benchmarking.

Our vendor-managed content subscription program enables small to midmarket distributors and wholesalers, including those with a retail arm of their business, to compete with the likes of large digital marketplaces and national firms with a comparative resource advantage.

Just like a streaming music subscription, our vendor-managed content subscription program gives you access to a nearly unlimited number of products for an affordable price, making it a more palatable solution for companies. We work directly with manufacturers to obtain the most accurate and relevant product data available – including MSRP/MAP pricing. With one of the largest databases of vendor-managed product content available, you’ll get great content for products you already sell – with the ability to scale up your catalog. The CX1 Product Content platform continually updates and normalizes the data for you, giving you the latest information to publish across your eCommerce operations.

Our SKU-based content subscription program gives you the flexibility to access as many or as few SKUs as you want and then easily customize and share the content with your affiliates, partners, and distributors. Unlike other content subscriptions through buying groups, we don’t require membership and we give you control and latitude with your data. Our SKU-based subscription gives you access to enriched product content for the SKUs you sell, and you only pay for what you need.

Our tiered SKU-based content subscription program enables you to double, even triple, the size of your current online catalog in a matter of days, not years. And because you’re only paying for the SKUs you want, the cost per SKU is much more cost-effective. Extending your aisle has never been easier or more affordable.

Our team works with you to build, enrich, gap-fill, develop, and normalize your product content to the taxonomy of your choosing, or according to industry best practices. Our custom SKU enrichment and taxonomy services meet your unique specifications and drive speed to market.

Custom SKU Creation: Using industry best practices and efficient processes, we set up new products logically and position them in relevant categories with the same attributes and values for optimal product comparison. We offer solutions tailored for both small and large catalogs with the ability to onboard 120,000 products in a month.

What’s inside this datasheet

• Build a larger online catalog without major commitment or cost
• Capture and maintain the latest manufacturer info and pricing
• Reduce internal operational costs and time involved with curating and managing content
• Content subscription programs that give you access to enriched product content for your market vertical
• Always up-to-date content with the latest attributes and pricing
• A full catalog management offering that drives incredible efficiencies and speed to market
• Product Content Enrichment: We take basic manufacturer data and transform it into rich, marketing-driven content that attracts customers and generates sales. Our enhanced product content increases