eCommerce Audit Checklist

Test onsite search capabilities: Practice searching for products using a variety of search terms and values to see if they all lead to the correct content or products on your site.

display taxonomy and funnel down to more specific categories so that, within a few clicks, a buyer can navigate to the product they want.

Run through your mobile app tools: Make sure your mobile app features are working properly and syncing with your website. Check that the voice search yields product results from your catalog, that the location navigation points them to your nearest store branch, and that the offline shopping cart syncs to your site once a customer’s Wi-Fi or cellular connection is re-established.

Use this checklist to help you review and improve all the critical aspects of your online sales channels – from technical performance and design interface to content and hyperlinks.

Report on missed search results: It is important to review all words that were searched by users and returned no results so you can get a clear understanding of what people are searching for and what you’re not providing.

Review terminology and language: Make sure buyers can understand the language you use to describe your products; don’t use terms that are only familiar within your organization.

Verify that your online forms are easy to populate: Don’t make buyers work hard to obtain information or download documents from your site; long or intrusive submission forms detract people.

Examine core site pages: Ensure the Home Page, About Us, and Services pages clearly communicate what you offer and how you add value to a customer.

Inspect your product content: All product information should be accurate and consistent across your website and mobile app. Make sure your eCommerce platform and ERP are tightly integrated to display real-time pricing and availability.

Look for missing product images, specifications, and descriptions: Every product should have at least one product image and enough information to help a buyer make an informed purchasing decision. Remedy incomplete product content by subscribing to a product content program that provides up-to-date, enriched content for all your SKUs, including specifications, feature bullets and descriptions, product images, supporting documentation, and more.

Compare top-selling products year-over-year: Research the products you sold most and compare them to your best sellers from the year prior; make sure your popular products have great content to attract the most attention.