Site Analytics Pro

You have large amounts of eCommerce data at your disposal, but without a way to track and measure your site’s performance or see what is and what is not working, you will never realize your website’s true potential.

Site Analytics Pro helps you understand your customer’s journey throughout all interactions on your eCommerce site. From custom dashboards and reports to session recordings and heatmaps, Unilog’s analytics solution gives you the flexibility to evaluate every aspect of your digital commerce performance.

With more than a dozen out-of-the-box dashboards and reports – and the ability to decide which KPI’s you want to track – Unilog’s analytics solution provides invaluable insight so you can make better business decisions. Out-of-the-Box Dashboards:

Executive Dashboard – Provides a period over period view of all the important metrics that lead to eCommerce revenue. Track trends for users, sessions, registrations, logins, conversion rate, average order value, lines per order, and overall revenue.

Management Dashboard – Focus on visitor behaviors surrounding registrations and logins. How many new registrations were added this period? What channels are driving registrations and logins? How many distinct customers logged in?

SEO – Need to find out what keywords are driving traffic to your site or how pages are performing? Unilog’s SEO dashboard helps fill those needs without any effort from you.

The Visits in Real-time report refreshes every five seconds and displays new visitors or existing visitors that view a new page. Here is what it can tell you:

Abandoned Carts by Customer, Visitor – View the customers that have abandoned carts and see their Total Days Since First Visit and Total Days Since Last eCommerce Order. Use this report to follow up with customers to help them through the process.

Abandoned Carts – View customers and drill down to users that have abandoned carts and see Total Visits, Total Product Quantity, Total Product Price, and Total Order Value.

Number of Internal Searches – Onsite search is important, as it is likely to lead to a purchase. This report provides another view of visits and the number of searches.

Traffic Sources – Understand where your traffic is coming from and the resulting behaviors and outcomes. Channel Types (Direct Entry, Referrals, Search Engines, etc.) by Visits, Pages, Actions, Average Order Value, and Total Overall Revenue.

Create new reports to get the insights you need to reach your goals and optimize your website or mobile app. You can choose from more than 200 dimensions and metrics, as well as different visualizations.

Visitor Profiles show a summary of information about a particular visitor to your website or user of your mobile app. The Visitor Profile lists all previous visits from this visitor, information about the first and last visit, and shows a map with visitor location(s).

A Funnel defines a series of actions that you expect your visitors to take on their way to converting a goal. By defining a funnel, you can improve your conversion rates and revenue as you determine where you lose visitors in converting your goal.

A funnels summary showing you the most important funnel and goal metrics, the possibility to view the visitor log with all the visitors that have entered this funnel, and a table letting you instantly see how your funnel is configured and performing.

A funnel report showing you where your visitors entered your funnel, where they exited, and how many proceeded to the next step.

What’s inside this platform architecture

• Drive more conversions and sales via your digital channel
• Prebuilt dashboards and reports that reveal your eCommerce site’s true performance
• Revealing insights into every aspect of your customer’s journey, including browse and search behavior
• A unified way for collecting and analyzing web and marketing data that allows you to make better decision
• Revenue Dashboard – Our revenue dashboard helps track KPIs like total revenue, orders received, carts trending, and AOV (average order value).
• Products – The ability to view your top performing products and specific categories.
• Customer – View Revenue and Abandoned Carts by Customer. Drill down to see the individual users and even products that were left in their carts.
• Time spent on the site