CX1 eCommerce-integrated workflow brings AI-driven returns innovation directly into distributors’ existing eCommerce experience
WAYNE, Pa. – July 15, 2025 – Unilog, a leading provider of B2B eCommerce and product content solutions, today announced its integration with Continuum to streamline returns, warranties, and repair workflows leveraging AI natively within their CX1 CIMM2 platform.
Continuum’s platform is built for distributors and manufacturers to automate reverse logistics with less human touch points, profit optimized decisions, and accountability. By combining AI process automation with actionable analytics, Continuum helps businesses eliminate missed vendor credits and AR Invoice disputes, accelerate resolution times, and enhance the customer experience.
With Continuum’s integration, distributors using CX1 CIMM2 will be able to automate and digitize post-sale workflows—allowing customers to initiate returns, track repairs, and manage warranty claims without leaving their existing storefront. The seamless experience reduces operational friction and delivers visibility across finance, operations, and customer service teams.
“Returns and warranty claims are high-friction moments in the customer journey, especially in B2B,” said Laura Brown, Partner Program Manager at Unilog. “Our collaboration with Continuum lets us embed a smart, intuitive services workflow directly into our CX1 eCommerce platform—minimizing complexity and improving the post-sale experience.”
“Manual reverse-logistics workflows such as returns, repairs, and warranty claims are fundamentally broken and lack organization wide coordination,” explained Alex Witcpalek, CEO and Founder of Continuum . “Organizations need AI enabled process-first software that integrates case management with their ERP to control costs, labor, and customer satisfaction – which is where we come in. Even though AI isn’t closing deals, it’s transforming the P&L and reducing operation costs for distributors and manufacturers.”
About Unilog
Unilog is the leader in connected product content and commerce, delivering the platform, content, and connectivity businesses need to succeed in the digital arena. Our suite of solutions helps wholesale distributors, manufacturers, and specialty retailers sell more, stay relevant, and reduce their cost to serve. Learn more at www.unilogcorp.com.
About Continuum
Continuum provides purpose-built, AI-powered solutions for post-sale logistics, including returns, warranties, and repairs. The Continuum platform enables digital service workflows that improve customer experience, reduce costs, and increase visibility for mid-market and enterprise B2B organizations. Learn more at www.gocontinuum.ai.
Media Contact:
Bryanna Vickers
Marketing Manager, Unilog
Phone: 484-580-8933 Ext. 738
Email: [email protected]