More From Every Consultation
How Gorman’s Gallery Kitchen & Bath Studio uses CX1 Showroom and CX1 SPEX Builder to elevate the customer experience and take manual work out of every quote.
Gorman’s Gallery, a decorative plumbing and bath showroom in Sarasota, Florida, uses CX1 Showroom and CX1 SPEX Builder to extend its high-touch showroom experience online and keep every project moving.
With 145 product lines online, each with full spec sheets and operations manuals on demand, the studio replaced hours of manual quoting and vendor research with polished, image-driven proposals, driving more traffic and more focused appointments.
A High-Touch Experience, Held Back by Manual Work
Gorman’s Gallery serves a demanding clientele: homeowners, interior designers, custom home builders, and architects who expect expert guidance across projects that span dozens of decisions and several visits. The biggest constraint on that experience was time.
Every quote was built by hand. When a customer arrived with a wish list, a sales associate copied each line item onto a sales order bid, then visited individual vendor websites to gather specification sheets, operations manuals, and dimensions. The process repeated with every quote and restarted whenever selections changed.
Research crowded out consultation. Staff spent significant time on research and documentation that could have gone toward customers, and when momentum on a project slowed, there was a risk of losing engagement before decisions were finalized.
The old website couldn’t keep up. Simple updates, like adding a staff member or refreshing a vendor logo, could sit with their previous provider for weeks. For a team that values transparency, that pace was untenable.
One Conversation Made the Case
Gorman’s first heard about Unilog through other Hajoca companies that had already made the switch. One exploratory call confirmed CX1 Showroom could close both the customer experience gaps and the operational friction, and they never evaluated another platform.
A Trusted Referral
Peer Hajoca companies had already adopted CX1 Showroom and pointed Gorman’s toward Unilog, turning the search for a new provider into a single, confident conversation.
A Clear Fit
Product capabilities plus a hands-on onboarding and website development team removed the need to shop the market.
Fast to Adopt
Designed to be user-friendly, the platform meant staff and customers needed little adjustment time and were productive almost immediately.
A Showroom Experience, Extended Online
CX1 Showroom gave Gorman’s a website that mirrors the studio itself: searchable, brand-forward, and stocked with the same products customers see on the floor, with 145 product lines online, each carrying spec sheets and operations manuals on demand. Behind the scenes, CX1 SPEX Builder replaced the manual quoting process, turning line-item research into polished, image-driven proposals.
Together they extend the showroom experience beyond the walls of the Sarasota studio, so customers arrive informed and the team spends its time on selections rather than paperwork.
Three ways the platform changed the work.
Working Before the Walk-In
Customers find Gorman’s through search, browse categories and brands before their appointment, and arrive with wish lists that give the team a head start, so consultations move straight into refinement and final selections.
Product Information on Demand
Spec sheets, operations manuals, and detailed product information are available without waiting on staff, and the site has become a daily reference tool for sales associates.
Polished Proposals with SPEX Builder
Accurate line-item quotes and image-driven project presentations, with product details and room assignments organized so customers can review and act quickly.
Customers now have a stronger ability to understand our product offering and design direction before they ever step into the showroom, which makes in-person appointments more focused and productive.
Better Visibility, More Productive Days
Since launching with Unilog, Gorman’s Gallery has seen measurable improvement in online visibility, and meaningful shifts in how the team works and how customers engage.
Online traffic and showroom visits are both up, with customers exploring the full offering on their own time before stepping through the door.
Customers arrive already understanding the products and brand direction, so appointments move from broad discovery to refinement and decisions.
Spec sheets and manuals now live on the site, so associates stay with customers instead of digging through vendor websites.
Before, the experience was heavily manual and fragmented across research, selections, and follow-up. Now it’s more streamlined, informed, and cohesive, allowing both customers and the team to move through the process with greater clarity.
See what CX1 Showroom can do for your showroom.
Join Gorman’s Gallery and the showrooms putting their full product lines, spec sheets, and quoting workflow online with Unilog.