Five Ways to Fill a Kitchen and Bath Showroom
Marketing strategies for kitchen and bath showrooms in a market NKBA sized at $173 billion — built around the digital showroom as a second sales channel.
The National Kitchen + Bath Association’s 2024 Market Outlook Report predicted slight declines in residential remodeling and new construction spending — 2% and 4% respectively — while still estimating industry revenues would reach $173 billion. The demand is there; the competition for it is sharper.
The showroom is where the sale closes, but it is rarely where the journey starts. Tech-savvy shoppers research and browse before they visit, which makes a digital showroom a second sales channel rather than a marketing expense.
This paper covers five strategies for attracting those shoppers, including the organic-search advantage: BrightEdge Research finds 53% of all website traffic comes from organic search.
What’s Inside the Paper
Marketing strategies for kitchen and bath showrooms in a market NKBA sized at $173 billion — built around the digital showroom as a second sales channel.
Create an Online Showroom That Complements Your Physical One
A digital channel that mirrors and extends the in-store experience.
Offer Digital Tools That Enable Buyers to Build Their Dream Kitchen or Bath
Selection and visualization tools that let shoppers plan before they arrive.
Become a Trusted and Valuable Resource for Buyers
Content that earns the visit by answering questions first.
Create a Local Selling Advantage
Using product information and location data to win organic and local search.
Build a Strong Social Media Presence
Where showroom work translates naturally into social content.
Key Takeaways
- Demand held up even as remodeling spend softened — the competition is for attention, not budget.
- Organic search is the majority of website traffic; product content and location data are what win it.
- A digital showroom is a sales channel, so resource it like one.
- Showroom businesses have a natural social-media advantage: the products photograph well.
Read the Full White Paper
Marketing strategies for kitchen and bath showrooms in a market NKBA sized at $173 billion — built around the digital showroom as a second sales channel.
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