EXECUTIVE SUMMARY
The National Kitchen + Bath Association (NKBA) recently published its 2024 Kitchen and Bath Market Outlook Report and while they predict slight declines in residential remodeling and new construction spending (2% and 4%, respectively), they suggest the demand to spend is there and estimate industry revenues will reach $173 billion this year. For kitchen and bath showrooms, NKBA’s projections mean it’s time to raise the stakes to elevate the showroom experience to attract those buyers.
While your showroom is the final destination for buyers, the customer journey rarely begins there. Today’s tech-savvy shoppers prefer to do their own research and browse products before heading to a showroom. Continue reading to find out why having a digital showroom as another sales channel is critical to remaining relevant and competitive in the marketplace.
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