A Digital Strategy That Actually Returns
A 12-page strategic guide, built with solutions partner Impaqx, covering digital maturity, buyer mapping, and how to measure an eCommerce program.
An online storefront should be treated as a digital branch — a destination that integrates every part of the business to make customers’ jobs easier, and that elevates the things distributors are already good at: product knowledge, local branches, and personal service.
Unilog built this guide with solutions partner Impaqx to give wholesale distributors and manufacturers a strategic overview of the key eCommerce initiatives, what each one is worth, and how success gets measured.
It works through the current state of B2B eCommerce, assessing your own site against a digital maturity model, mapping end markets to buying behavior, understanding the customer lifecycle, and the prerequisites a program needs before launch.
What’s Inside the Paper
A 12-page strategic guide, built with solutions partner Impaqx, covering digital maturity, buyer mapping, and how to measure an eCommerce program.
Current State of B2B eCommerce
Where the market actually is, and what leading businesses are investing in.
Employ a Digital Strategy for Enhanced Customer Engagement
Turning a storefront into a digital branch rather than a catalog.
Assess Your Site on the Digital Maturity Model
A structured way to locate your site honestly before planning the next step.
Map Your End Markets to Buying Behavior
Matching channel investment to how each segment actually buys.
Understand the Customer Lifecycle
Where digital adds value across acquisition, retention, and expansion.
Prerequisites for a Successful eCommerce Program
The operational and organizational groundwork to lay before launch.
Measuring Success
The metrics that show whether the channel is returning.
Key Takeaways
- Treat the storefront as a digital branch — staffed, measured, and accountable like a physical one.
- Locate your site on a maturity model before choosing initiatives; the right next step depends on where you are.
- Map channel investment to each end market’s real buying behavior rather than averaging across them.
- A staffed eCommerce team is itself a revenue driver, not an overhead line.
Read the Full White Paper
A 12-page strategic guide, built with solutions partner Impaqx, covering digital maturity, buyer mapping, and how to measure an eCommerce program.
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