EXECUTIVE SUMMARY
Small distributors are feeling the heat: customers are requesting a more convenient way to shop, other distributors are upping the ante with new product offerings, and mega stores like Amazon Business and Alibaba are becoming an increasing threat. With their feet to the fire, more business owners are considering eCommerce as a way to gain leverage and remain competitive in the marketplace.
If you’re a small or mid-sized distributor, you’ve probably grappled with this business dilemma. Developing an online storefront is a big undertaking that requires a trusted eCommerce partner, dedicated resources, and a mindset shift that embraces digital selling. Continue reading this white paper as we illustrate four reasons to add a digital branch and build an omnichannel business.
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