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    Learn About Important eCommerce Topics

configure, price and quote (CPQ)
Simplify with CPQ

With changing technology, customers and sales channels, wholesale distributors could use some simplicity on the job, and a configure, price and quote (CPQ) solution could be the answer. CPQ takes the tedious and time-consuming process of creating quotes and streamlines it into an automated, efficient method to acquire sales. Please fill out the form below…

Digital Evolution
Digital Evolution

Companies looking to create a better online experience must first start by evolving their digital marketing tool set. This digital evolution involves changing marketing strategies, technologies – as well as mindsets – in order to provide new and better ways to engage with customers and empower employees. Please fill out the form below to receive…

Compete Online
How to Compete Online

Competition is fierce in the B2B marketplace. With big-budget companies sinking millions into their eCommerce efforts, and big-name contenders like Amazon Business joining the fray, it can be discouraging for smaller distributors. But all is not lost. Learn how businesses can compete online with affordable eCommerce solutions from Unilog. Please fill out the form below…

website-content
Enriched eCommerce Content

Every business that sells a product has product content. But is your content rich enough to help sell your products online? Enriched content enables you to stand out from the crowd because it helps drive more people to your site and gives them everything they need to make an informed purchasing decision. Please fill out…

Benefits of a PIM Solution
Benefits of a PIM Solution

Product content drives eCommerce. From product specifications and images to catalogs and descriptions, customers expect consistent and correct data if they’re going to buy from you. If your product information is coming from multiple distribution channels or systems, the chances of it meeting those expectations are low – that is, unless you employ product information…

ecommerce-implmentation
eCommerce Implementation

  Take time to understand, plan and commit before launching your eCommerce business There’s a rapidly increasing marketplace of Internet users out there, and their online experiences are causing companies to change the way they do business. It’s time to dust off your outdated strategies, change your traditional mindset and find new ways to build…

B2B E-Commerce Adoption
B2B eCommerce Adoption

  Employ useful tactics to help customers and employees realize the benefits of eCommerce B2B eCommerce adoption can be a challenge, especially when your buyers have always ordered directly from a sales rep. However, there are a few tactics you can use to lead current customers to your new site and increase your chances of…

E-Commerce Trends 2016
eCommerce Trends 2016

  Some engage channel partners, but there’s still much work to be done. The manufacturing industry has been challenged to adapt to a changing business environment, as end customers and sales channels alike are demanding better quality resources for omni-channel purchasing. But the latest research conducted by IEN reveals that manufacturers’ strategies pertaining to eCommerce…

E-Commerce Transformation
eCommerce Transformation

  Analysts predict B2B eCommerce sales in the U.S. will reach over $1 trillion by 2020. These rising numbers are due to the changing needs of customers, changing technologies, as well as a change in the B2B mindset. If B2B companies are going to survive and thrive, they must adapt to change and adopt eCommerce.…

The State of E-Commerce in 2016
The State of eCommerce in 2016

  Though more distributors are adopting eCommerce as part of their businesses, the returns on investment range widely. While many still struggle with choosing the right platform, others are focused on how to develop an effective program to serve their customer and business needs. In this white paper are the results from MDM’s annual survey…

E-Commerce Metrics-ROI
eCommerce Metrics

  Get the most out of your analytics tools to determine your site’s profitability and effectiveness Calculating the return on your eCommerce investment is an ongoing task that requires time and effort; but when done correctly, your analysis will provide you with valuable insight into the effectiveness and profitability of your marketing and sales campaigns,…

SEO Part 3
SEO Part 3

  Engaging visitors on your site leads to repeat visitors, more sales and powerful SEO We’ve discussed in earlier articles how content and usability are key to a good SEO strategy. Rounding out our three-part series, we’re now going to discuss how engagement, the third component of effective SEO, is also an important part of your eCommerce site’s success.…