Unilog Content Solutions Pvt Ltd
Website functionality and design are key factors in attracting, engaging and converting site visitors to buyers. In this second installment, we discuss must-haves for smooth and efficient on-site functionality and explore the best design elements to enhance a company’s brand and boost its site visibility. Please fill out the form below to receive your content…
Many distributors and wholesalers may think they have a fully functional site that meets their customers’ needs when, in reality, it falls below customer expectations. In the first of this two-part series, we’ll explain how improving your content can create a valuable resource for buyers and solidify your foothold in the B2B online marketplace. Please…
Distributors and wholesalers are facing increasing pressure to meet the changing needs of their customers, and creating an omnichannel experience is the most effective way to remain customer-centric and competitive in the marketplace. Please fill out the form below to receive your content Thank you! Click here to view the article on Creating an Omnichannel…
With changing technology, customers and sales channels, wholesale distributors could use some simplicity on the job, and a configure, price and quote (CPQ) solution could be the answer. CPQ takes the tedious and time-consuming process of creating quotes and streamlines it into an automated, efficient method to acquire sales. Please fill out the form below…
Companies looking to create a better online experience must first start by evolving their digital marketing tool set. This digital evolution involves changing marketing strategies, technologies – as well as mindsets – in order to provide new and better ways to engage with customers and empower employees. Please fill out the form below to receive…
Competition is fierce in the B2B marketplace. With big-budget companies sinking millions into their eCommerce efforts, and big-name contenders like Amazon Business joining the fray, it can be discouraging for smaller distributors. But all is not lost. Learn how businesses can compete online with affordable eCommerce solutions from Unilog. Please fill out the form below…
Every business that sells a product has product content. But is your content rich enough to help sell your products online? Enriched content enables you to stand out from the crowd because it helps drive more people to your site and gives them everything they need to make an informed purchasing decision. Please fill out…
Product content drives eCommerce. From product specifications and images to catalogs and descriptions, customers expect consistent and correct data if they’re going to buy from you. If your product information is coming from multiple distribution channels or systems, the chances of it meeting those expectations are low – that is, unless you employ product information…
Take time to understand, plan and commit before launching your eCommerce business There’s a rapidly increasing marketplace of Internet users out there, and their online experiences are causing companies to change the way they do business. It’s time to dust off your outdated strategies, change your traditional mindset and find new ways to build…
Employ useful tactics to help customers and employees realize the benefits of eCommerce B2B eCommerce adoption can be a challenge, especially when your buyers have always ordered directly from a sales rep. However, there are a few tactics you can use to lead current customers to your new site and increase your chances of…
Some engage channel partners, but there’s still much work to be done. The manufacturing industry has been challenged to adapt to a changing business environment, as end customers and sales channels alike are demanding better quality resources for omni-channel purchasing. But the latest research conducted by IEN reveals that manufacturers’ strategies pertaining to eCommerce…
Analysts predict B2B eCommerce sales in the U.S. will reach over $1 trillion by 2020. These rising numbers are due to the changing needs of customers, changing technologies, as well as a change in the B2B mindset. If B2B companies are going to survive and thrive, they must adapt to change and adopt eCommerce.…