Unilog
Creating an eCommerce site is a big undertaking for distributors. Many organizations spend a good amount of financial and sweat equity to get an online storefront up and running and then, once their site is live, they think they’ve reached the finish line – when, in reality, they’ve just begun.
All websites are not alike, nor should they be. However, all websites should be worthwhile to the end user, which means they must include useful product information, easy on-site navigation, and compelling messaging that instills credibility and trust with buyers.
It’s an easy concept: in order to retain customers, businesses must give them the opportunity to buy how they want, when they want. That could mean making an online purchase from a mobile device, speaking to a representative to discuss product options, or even faxing in a product order.
For those distributors looking to eliminate the layers of quoting complexity for their customers, Configure-Price-Quote software has become a viable solution. Commonly known as CPQ, this application does more than just provide automated quotes for potential buyers; it brings efficiency and consistency to an organization’s entire sales cycle.
Offering an online storefront is a good move for anyone who sells products or services, but if a business really wants to get the most mileage out of its eCommerce site, it must work to build a better experience. Great user experiences are created when a company evolves its digital marketing tool set.
Distributors know that competition is fierce in the B2B marketplace. With big-budget companies sinking millions into their eCommerce efforts, and big-name contenders like Amazon Business joining the fray, it can be discouraging for smaller businesses. But all is not lost. In fact, more and more distributors are realizing eCommerce…
As B2B eCommerce begins to develop and evolve, so does the online content. Companies are finding that their buyers are not that different from B2C customers because they, too, are looking for an online buying experience that’s engaging and adds value. As a result, B2Bs are beginning to incorporate a more “human-centric” approach…
Product content drives eCommerce. From product specifications and images to catalogs and descriptions, customers expect consistent and correct data if they’re going to buy from you. If your product information is coming from multiple distribution channels or systems, the chances of it meeting those expectations are low – unless you…
For decades, the B2B marketplace had an unwavering sales model in place that relied solely on sales calls and paper product catalogs. Today, the tides have changed. New kinds of customers and advanced technologies have disrupted this once stable business sector, causing many to rethink their business strategies.
You’ve heard the saying, “You can lead a horse to water, but you can’t make him drink.” The same holds true for your eCommerce website: While you can guide people to your site, you can’t force them to use it. Many B2B organizations, especially wholesale distributors, find eCommerce adoption to be an uphill battle.
B2B eCommerce is not an overnight concept. For more than 20 years B2B retailers have been slowly planting a stake in the online marketplace. Now, with advanced eCommerce tools and increasing buyer expectations, B2B companies are moving at a faster pace to gain a competitive foothold.
Calculating the return on your eCommerce investment is an ongoing task that requires time and effort; but when done correctly, your analysis will provide you with valuable insight into the effectiveness of your marketing and sales campaigns, SEO, product data, and overall customer experience.