Data Privacy Is a Business Advantage
Why privacy compliance protects revenue as well as reputation — and the practical steps to get a B2B site compliant.
For modern businesses, personal data behaves like currency, and how you handle it affects your brand’s reputation directly. Becoming a data-privacy-literate company protects buyers and protects the business from the reputational damage that comes with mishandling that information.
The customer evidence is unambiguous. A Tableau study found 63% of internet users believe most companies aren’t transparent about how their data is used, and 48% have stopped shopping with a company over privacy concerns. Cisco found 33% of users have ended relationships with companies over data.
Setting up the basics — a privacy policy, cookie consent management — is an investment in longevity and trust. Unilog has partnered with Termly, a provider of compliance solutions, to give customers access to the tools needed to make data transparency a feature of their eCommerce site.
What’s Inside the Paper
Why privacy compliance protects revenue as well as reputation — and the practical steps to get a B2B site compliant.
The Growing Demand for Transparency
Why disclosure is now expected regardless of which laws apply to you.
Legal Compliance
GDPR, CCPA, and the state-level acts — and how to tell which apply to your business.
What Is Data Privacy and Why Is It Important?
The relationship between the bodies collecting data and the rights people hold over it.
Build and Maintain Trust With Customers
The retention argument for privacy work, backed by buyer research.
Getting Compliant With Termly
The practical path to a privacy policy and consent management on your site.
Key Takeaways
- Privacy expectations now apply whether or not a specific law covers your business.
- Nearly half of consumers have stopped buying from a company over privacy concerns — this is a revenue issue.
- State-level privacy laws keep expanding in scope; check your exposure annually.
- A privacy policy and cookie consent are the minimum viable step, and they are quick to implement.
Read the Full White Paper
Why privacy compliance protects revenue as well as reputation — and the practical steps to get a B2B site compliant.
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