EXECUTIVE SUMMARY Creating an eCommerce site is a big undertaking for distributors. Many organizations spend a good amount of financial and sweat equity to get an online storefront up and running and then, once their site is live, they think they’ve reached the finish...
EXECUTIVE SUMMARY As you begin building next year’s budget for your business, be sure to allocate funds for enhancements to your digital channel, as your eCommerce site requires regular maintenance and updates to remain an indispensable resource for customers. Recent...
EXECUTIVE SUMMARY It’s an easy concept: in order to retain customers, businesses must give them the opportunity to buy how they want, when they want. That could mean making an online purchase from a mobile device, speaking to a representative to discuss product...
EXECUTIVE SUMMARY Today’s buyers engage with up to 10 online and offline channels before making any given purchase – which is double the number of channels five years ago. In an age when B2B buyers expect to see accurate, consistent, and compelling product content...
EXECUTIVE SUMMARY For modern businesses, personal data is like currency, and how you handle it can significantly impact your brand’s reputation. Becoming a data-privacy-literate company doesn’t just protect buyers – it protects your business from the reputational...
IS YOUR PRODUCT CONTENT eCOMMERCE READY? As B2B eCommerce continues to develop and evolve, so does digital content. Companies are finding that their buyers are not that different from B2C customers because they, too, are looking for an online buying experience that’s...
EXECUTIVE SUMMARY If your business lacks a social media presence, you are missing out on a huge opportunity to connect with current and potential customers, industry partners, and thought leaders. These missed connections can hurt more than your relationship...
EXECUTIVE SUMMARY The pervasiveness of artificial intelligence (AI) in the business world will soon make it an indispensable tool for survival and growth. Recognizing the potential of AI, Unilog has initiated a strategic partnership with Google. This partnership will...
EXECUTIVE SUMMARY Buyer expectations in the B2B marketplace continue to evolve, causing many distributors to reconsider their sales strategy. Gone are the days of only in-person selling; instead, distributors are augmenting their traditional sales channel with an...
EXECUTIVE SUMMARY Market disruptors have hit wholesale distributors hard the last couple of years. First, new technologies like artificial intelligence (AI), voice ordering, drone delivery, and item recognition software gained considerable traction in the retail...