AD & Unilog:
Empowering AD Members with Connected Product Content and Commerce
Unilog is proud to be an official eCommerce partner in AD’s Service Provider Division. With a platform built for independent distributors and wholesalers, we help AD members modernize their operations, deliver exceptional online experiences, and grow their digital footprint—backed by seamless integration with AD eContent Services.
Proudly Supporting AD Members
Over 50 AD member companies trust Unilog to power their eCommerce strategy—from electrical and industrial to plumbing and HVAC. Our deep experience in distribution and content integration ensures AD members can launch faster, operate more efficiently, and grow with confidence.
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Proven Success with AD Members
What Some of our Customers are Saying
“When you combine the Unilog platform with the AD Product Information Management (PIM) to manage the enhanced content, it not only gave us the opportunity to get into eCommerce but also the eCommerce marketplace. It put us in the game right away.”
“With the AD content and Unilog platform working together, we’ve more than doubled our average order value. We couldn’t be happier.”
Key Challenges Solved for AD Members
Keeping Your Product Content Current
With direct integration into AD eContent Services, your site always stays aligned with the latest product updates—no manual uploads, no delays.
Meeting Buyer Expectations for B2B eCommerce
AD members serve a unique buyer. Our platform includes contractor-friendly tools like Quick Order Pad, custom catalogs, and real-time pricing to deliver a smooth, professional experience.
Streamlining Operations with ERP/POS Integration
Whether you’re managing pricing, inventory, or order flow, Unilog connects with leading ERP and POS systems to unify your back-end and improve efficiency.
Why AD Members Choose Unilog
Purpose-Built for Distributors
With decades of B2B and wholesale expertise, Unilog’s CX1 Platform fits your needs out of the box—and scales as your business grows.
Seamless AD eContent Integration
Our direct connector pulls in enriched AD product data, helping you launch or refresh your site without the heavy lifting.
Tools for the Way You Sell
Give your customers the ability to browse, quote, and buy online with support for complex pricing, contractor workflows, and mobile-optimized interfaces.
A Seamless Integration with AD eContent Services
Unilog’s CX1 eCommerce platform includes a dedicated connector to AD eContent Services, making it easy to sync rich product data directly to your site.
Solutions Tailored for AD Members
Explore digital solutions built to support the way AD distributors sell, serve, and scale.
CX1 CIMM2
A powerful eCommerce platform tailored for AD distributors. CX1 CIMM2 brings together AD eContent, customer account tools, and real-time ERP data into one seamless buying experience. Built to handle complex pricing, bulk ordering, and contractor workflows—right out of the box.
CX1 Showroom
Showcase your AD product catalog in a fully branded, mobile-optimized website that mirrors the service and professionalism of your in-branch experience. With real-time inventory, spec sheets, and dynamic search, CX1 Showroom helps your customers find and buy faster.
CX1 SPEX Builder
Quickly generate polished, custom-branded quotes using the AD product content already powering your site. With CX1 SPEX Builder, your team can build and share configured product packages in minutes—speeding up sales cycles and winning more jobs.
ERP & Integrations
Cart Approvals
Simplify internal workflows with customizable, multi-level approval settings that keep orders moving smoothly.
Quick Order Pad
Accelerate reordering with a user-friendly tool that allows customers to build and submit carts in just a few clicks.
Punchout Integration
Seamlessly connect with customers’ procurement systems for direct, automated purchasing experiences.
RFQ Tools
Make quoting easy with built-in Request for Quote functionality that streamlines pricing conversations.
Contract Pricing
Ensure pricing accuracy with tools that support contract-specific rates, discounts, and customer-level rules.
Reorder Automation
Help customers stay stocked by automating repeat purchases based on order history or usage frequency.
Resources
Shearer Supply Case Study
Fromm Electric Case Study
Strategy Guide to Maximize Digital Commerce Success