Managing the Disruption Caused by B2B Mergers and Acquisitions
It seems every time you read industry news, another wholesale distributor has acquired or consolidated with a distributor. In the electrical industry, McNaughton-McKay announced they…
Adopt a Lifecycle Marketing Strategy to Attract and Retain Customers
Successful B2B organizations are dropping the traditional sales funnel approach and embracing a more fluid lifecycle marketing strategy as buyers evolve from prospects to customers…
Unilog’s Core Values Foster Its Innovative Company Culture
A company’s values are the heart and soul of its culture. They affect every aspect of an organization and are the guideposts that keep everyone…
Unilog EVOLVE 2019 Conference Recap
Innovation took center stage at this year’s EVOLVE 2019 event hosted by Unilog. Technology futurists, business leaders, and wholesale and distribution industry experts shared insight…
California Proposition 65: What Every Distributor Needs to Know
As a distributor, you may have heard about California’s Proposition 65 initiative to protect their citizens by requiring businesses to provide warnings about their products…
TUG Connects 2019 Helps Distributors Become Agents of Change
At the recent TUG Connects 2019 conference in Orlando, distribution industry attendees were tasked with an important mission: become an agent of change. For the…
Segment Your Customers to Attract More Online Buyers
In the wholesale distribution marketplace, B2B buyer needs are as diverse as their business roles. They shop different ways, purchase different ways, and want varying…
3 Steps to Strengthen Your eCommerce Infrastructure
When it comes to digital commerce, it’s more important to keep up with your customers than it is to keep up with the competition. If…
Suchit Bachalli Gets Candid During Interview with Nathan Latka
If you want to get the skinny on Unilog – from a quick history and customer breakdown to annual recurring revenue lines – check out…
New eCommerce Program Gives Orgill Dealers an Affordable Way to Sell Online
Orgill’s latest eCommerce offering is giving their dealers a reason to celebrate. Recently announced at their 2019 Dealer Market, Orgill’s new Promotional eCommerce program provides…