Most people know the differences between business-to-business (B2B) sellers and business-to-consumer (B2C) retailers. The most obvious is consumer retailers serve personal interests and needs, while B2B companies provide work-related products and services. When it...
eCommerce 101
What is a Digital Branch for Wholesale Distributors?
You run a successful wholesale business dedicated to providing quality products and personalized service to your customers. You most likely have multiple branch locations, tens of thousands of items, and a team of experienced sales staff to assist buyers who call and...
eCommerce Website Audit Checklist
Get your site in shape for the new year with our 20-point audit checklist As we start the new year, it’s the perfect time to perform a health check of your digital branch. Buyer needs evolve, product offerings change, and catalogs become more complex, which means your...
What is B2B eCommerce and How Can It Help Your Business?
Let’s start with the basics: B2B eCommerce stands for “business-to-business electronic commerce.” Of course, you may have already known that, but we’ll define these two terms in case they’re new to you. eCommerce refers to purchasing or selling products and services...
Distributor Q&A: What to Know Before Launching Your eCommerce Site
Are you a distributor launching an eCommerce initiative? Those who have gone through the process recently shared their insights during a panel discussion at Unilog’s E-VOLVE 2018 conference. The customer panel included Don Preston, Business Analyst with The Macomb...
eCommerce Taxonomy 101: Categorizing Your Products
Internally, your organization may have a good system for categorizing the products you sell. But while the product groupings and names may make sense to your employees, they may not be logical to your customers. For this reason, distributors must employ a specific...
Build a Clear Path to Your Products Online with Good Taxonomy
It may sound like a highly scientific term, but taxonomy is actually a pretty simple concept when it comes to eCommerce: it involves creating a logical classification of products and their characteristics so customers can easily shop for and find them in your online...
4 Sure-Fire Ways to Fail in B2B eCommerce
Looking to make the leap into eCommerce? Many B2B companies like yours are jumping into the digital commerce market because their customers are asking for it, the technology is attainable and, frankly, the competition is already there. With researchers projecting that...
All Businesses Are Not Alike: B2B vs B2C
When it comes to business, comparing business-to-business (B2B) to business-to-consumer (B2C) is like comparing apples to oranges. That’s because they’re selling different kinds of products to different types of buyers, so the same method of selling just doesn’t work....
eCommerce Best Practices for B2B Companies
While there are many best practices available for improving sales in a B2C eCommerce context, B2B needs a different approach. Not all B2C strategies are applicable in theB2B realm. Here are some of the strategies and best practices that can significantly help an...