Product Content

website-content
Enriched eCommerce Content

As B2B eCommerce begins to develop and evolve, so does the online content. Companies are finding that their buyers are not that different from B2C customers because they, too, are looking for an online buying experience that’s engaging and adds value. As a result, B2Bs are beginning to incorporate a more “human-centric” approach…

SEO Part 3
SEO Part 3

We discussed in earlier white papers how content and usability are key to a good SEO strategy. Now, rounding out our three-part series, we’re going to explain how engagement, the third component of effective SEO, is also an important part of your eCommerce site’s success.

SEO Part 2

It’s one thing to have an eCommerce site where buyers can shop and purchase your products; but if your site is hard to view, slow to load, or difficult to navigate, you might as well go back to taking phone orders. A website’s usability plays an important part in digital commerce success, yet many businesses don’t put the effort into measuring…

Site Search

Search engine optimization (SEO) helps get people to your eCommerce site, but only powerful internal site search will keep them on your site. Visitors who use onsite search usually have a high level of motivation and purchase intent. Combine their intent with effective search functionality, and you get a higher conversion rate of search to sale.

SEO Part 1

Search engine optimization (SEO) is widely adopted as a means to gain online visibility and popularity. Using different strategies, techniques, and tactics, SEO can increase a website’s placement in the search results page of a search engine for greater exposure and relevance.

Airgas Inc.

Airgas, Inc., wanted to enrich the data with images, technical documents, product attributes and specifications in order to give their online customers information to support their buying decisions. With CIMM2 Airgas was able to categorize and enrich over 150,000 SKUs.

Unilog ZMOT Data Services

We are delighted to announce our new data enrichment practice based on Google’s ZMOT (Zero Moment of Truth) concept. Our blog (http://unilogcorp.com/blog/shopping-in-the-digital-age-and-zmot) and whitepaper (http://unilogcorp.com/pdf/ZMOT_WP.pdf)…