Featured White Paper
The Full Business Case for B2B eCommerce
A 21-page guide to the short- and long-term ROI of an eCommerce program, the competitive benchmarks to measure against, and the risks to plan for.
PDF · 21 pages · No form required
Resources
Research and Strategy Guides
In-depth guides on eCommerce strategy, product content, and digital operations for distributors, manufacturers, and specialty retailers. Every one is free to download — no form.
Tariffs and Margin
April 2025 Tariffs: What Changed, and What to Do
A focused addendum analyzing the tariffs effective April 3, 2025 — the categories hit hardest and the moves distributors can make immediately.
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eCommerce Strategy
The Full Business Case for B2B eCommerce
A 21-page guide to the short- and long-term ROI of an eCommerce program, the competitive benchmarks to measure against, and the risks to plan for.
Read the summary →
Tariffs and Margin
Tariff Preparedness for Mid-Market Distributors
A 23-page guide to managing margin pressure through a tariff cycle — strategic options, contract terms, and where import reliance actually sits by vertical.
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Product Content and PIM
One Source of Truth for Product Content
Why manual tools and “imposter” PIMs fail manufacturers, and what a dedicated PIM does differently across every sales channel.
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eCommerce Strategy
A Digital Strategy That Actually Returns
A 12-page strategic guide, built with solutions partner Impaqx, covering digital maturity, buyer mapping, and how to measure an eCommerce program.
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eCommerce Strategy
Can a Small Distributor Justify an Online Store?
Four reasons smaller distributors add a digital branch — and an honest look at what the undertaking requires.
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Showroom and Omnichannel
Four Digital Features That Showcase Your Showroom
The online offerings that bring webrooming shoppers into a physical showroom — and convert more of the visits you already get.
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Marketing and Demand Gen
Five Ways to Fill a Kitchen and Bath Showroom
Marketing strategies for kitchen and bath showrooms in a market NKBA sized at $173 billion — built around the digital showroom as a second sales channel.
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Site Experience and Search
Control the Search Experience on Your Site
What separates a sophisticated onsite search tool from a basic one — and the search functionality built into CX1 CIMM2.
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Site Experience and Search
Signs Your Site Needs a Makeover: Part Two
Part two of two: the functionality and design problems that quietly cost conversions.
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Site Experience and Search
Signs Your Site Needs a Makeover
Part one of two: the content problems that make a B2B site underperform, and what to do about each.
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eCommerce Strategy
Three Areas That Need Budget Every Year
Where to allocate eCommerce budget annually — usability, consistency, and content — and what happens when you do not.
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Showroom and Omnichannel
Your Next Initiative: An Omnichannel Business
The three service models buyers expect, and the tools and staffing an omnichannel operation actually needs.
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Product Content and PIM
Readying Your Product Content for Growth
How the CX1 PIM structures product content so it is accurate, consistent, and compelling everywhere it appears.
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Data Privacy and Compliance
Data Privacy Is a Business Advantage
Why privacy compliance protects revenue as well as reputation — and the practical steps to get a B2B site compliant.
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Product Content and PIM
Is Your Product Content eCommerce-Ready?
How today's B2B buyers search, why manufacturer content alone falls short, and what enriched content changes.
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Marketing and Demand Gen
A Seven-Step Plan for B2B Social Media
How wholesale distributors build a social presence that influences purchase decisions — from executive buy-in to measurement.
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AI and Automation
Unilog's AI Strategy and the Google Partnership
A 2023 position paper on Unilog's medium-term AI strategy and its partnership with Google.
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Product Content and PIM
Become the Resource Your Buyers Rely On
The tools, content, and self-service features that turn a distributor's site into an indispensable buyer resource.
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