B2B eCommerce Must-haves: Improve the Customer Experience B2B eCommerce is the buzz today, but not every vendor knows what he’s doing. While some vendors have adapted their stores to the modern B2B customer, however, there are others who remain woefully behind. The...
Big Data Analytics is the talk of the hour, and every organization that’s heard about it even once is thinking about implementing it. There are those who argue that big data is not for all businesses, this isn’t strictly true. With a few tweaks to suit the industry,...
Competitive Analytics has been around since trade began, with simply understanding what the competitor was doing that made you better than your competitor and vice versa. With modern technology the entire process has simply moved online, and competitive intelligence...
While comparing the amount of data collected by B2B retailers today, to that a decade ago, we find that there has been a great change in two aspects ? Volume and Variety. Back then, very little product data was collected and it focused largely on the storage and...
Mobile commerce transactions are set to surpass record levels of $3.2 Trillion by 2017. This is no surprise considering that mobiles have become ubiquitous making it mandatory for retailers to include it as part of their consumer strategy. This becomes especially...
As an eCommerce vendor, you are sure to have a presence across various marketing channels like websites, smart phones, tablets, social networking etc. Is this enough to attract and retain customers? What Omni channel strategy is most likely to succeed? Here is an...
How influential is Pinterest? “Social Media” – never before in history has a single phrase held so much potential for vendors. Be it the casual discussion environment of Facebook, the instant and amazing reach of Twitter or the quiet building power of Google+); there...
With much of the action in the eCommerce space happening in the B2C area, little attention is paid to how B2B eCommerce has fared and what is the next big thing in this segment? In the past couple of years, analysts have predicted tremendous growth in B2B eCommerce...
In earlier blogs, we’ve discussed how social media plays a role in the future of eCommerce as it evolves into social commerce. Now let’s explore how social media can also help with customer service by giving you the opportunity to engage quickly and professionally...
Online shopping is on an astounding ascent solely because of the increasing mobility of shoppers. At least 81% of internet users have researched a product online and 66% have bought a product online (http://visual.ly/online-shopping-statistics). And, since this is an...