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Why Omni-channel strategy in eCommerce?

As an ecommerce vendor, you are sure to have a presence across various marketing channels like websites, smart phones, tablets, social networking etc. Is this enough to attract and retain customers? What Omni-channel strategy is most likely to succeed? Here is an approach.

Google Trusted Store – Symbol of Trust

Online shopping is on an astounding ascent solely because of the increasing mobility of shoppers. At least 81% of internet users have researched a product online and 66% have bought a product online (http://visual.ly/online-shopping-statistics). And, since this is an arena wherein hoaxes come in heaps with fraud vendors displaying products asking to you to disclose personal information, customers need to preserve themselves by identifying merchants who are trustworthy and dependable.

E-Catalog Software – Opting for the Foremost Choice

As a shopper, turning over printed catalogues is tiring and cumbersome, isn’t it? But then, technology ensures that we don’t have to anymore with online catalogues. E-cataloguing is revolutionizing the e-commerce sphere; with organizations universally incorporating e-catalogues as part of their selling and marketing strategies.

eCommerce for Small and Medium Enterprises

Small and Medium Enterprises (SMEs) are incubators for the growth of innovation and of employment. They not only play an important role in the United States where they account for 99% of all business establishments, and have generated 9.8 Million jobs between 1993 and 2009, but also contribute a chunk of profit to the global economy. In spite of this, SMEs face umpteen challenges like non-availability of suitable technologies, small production capacities, non-availability of skilled labour at affordable costs, and inability to compete with the marketing muscle of larger organizations.