If you’re searching for ways to expand the value of your site, look no further than your product content. Better content provides a positive chain reaction: It draws the attention of search engines that then rank your content pages higher in search results, which...
Jonathan Bein and Ian Heller of Distribution Strategy Group see an unsettling trend in the B2B marketplace: manufacturers are moving away from distributor partnerships and finding new opportunities to sell their products at a lower cost-to-serve. With COVID exposing...
Retailers and wholesalers received a resounding wake-up call when the global pandemic hit in 2020. Their “business as usual” attitude was quickly replaced with “do-whatever-it-takes” tactics to stay relevant and accessible to customers. As physical distributor...
Most people know the differences between business-to-business (B2B) sellers and business-to-consumer (B2C) retailers. The most obvious is consumer retailers serve personal interests and needs, while B2B companies provide work-related products and services. When it...
If you’re a wholesale distributor, manufacturer, or specialty hardgoods retailer, you must be flexible and agile if you want to keep up with buyer expectations. But, to do that, your business systems must have the same latitude. The sophisticated needs of the B2B...
The Internet of Things (IoT) is the network of cloud-connected electronic devices that communicate and transfer data using RFID, QR codes, and other technology. Prevalent in consumer products like smart speakers, IoT also supports the wholesale marketplace. This...
Several emerging technologies have the potential to upset the B2B industry. Ian Heller and Jonathan Bein of Distribution Strategy Group outlined these disruptors in their initial research report last month. They contend these new technologies may have a minor effect...
9 questions that determine if a vendor’s PIM is genuine – or just a glorified database There’s a common ideology among digital commerce experts, industry analysts, and B2B advisors that for a business to be truly omnichannel, it must utilize a product information...
Pros and cons of 5 chatbot platforms that can talk up your business Thinking about integrating a chatbot into your B2B eCommerce site? Check out our reviews of these five popular chatbot platforms, along with the pros and cons of each: HubSpot LiveChat/ChatBot for...
You run a successful wholesale business dedicated to providing quality products and personalized service to your customers. You most likely have multiple branch locations, tens of thousands of items, and a team of experienced sales staff to assist buyers who call and...