Getting Google Ready
Over the past couple of years the search engine optimization landscape has been dramatically altered thanks to Google. On the one hand it’s become easier…
The first ever CIMM2 User Group Meeting!
Over the past few years numerous organizations have begun using CIMM2 to power their online stores. We realized that this makes now the perfect time…
Against the Wind: De-coupling technology in the age of omni-channel
(This is an edited version of an article originally submitted to the Eclipse User Group October 2014 Newsletter) Nearly 24 years ago, I rode my…
The Complete Product Page
A visitor to your eCommerce site has ventured past your home page and found their way to the page that hosts the product they’re considering…
eCommerce in the emerging markets
While eCommerce trends in the US continue to be our main focus, we are also tracking on trends in emerging markets. eCommerce is expectedly on…
Social Commerce: Tips for the New Era
It’s happened again. We took our attention away from Twitter briefly and it surprised us with a ground-breaking innovation. Remember our last blog on Social…
If the product’s alive, shoot it!
eCommerce players have been making the customer experience better over the past few years with the introduction of great on-site search and navigation, crisp well…
Deck your e-stores with some candy!
Consumers look forward to the holiday season with a lot of anticipation as this season spells big and good deals. As someone who is trying…
Make your physical stores beacons of your brand
The Internet of Things (IoT) is the proposed connection of everything to the internet in an attempt to create a world that is hyper-connected. Imagine…
B2B is different – Strategies to use these differences to your benefit
We had recently written about how B2B is on a path for fast track growth . While most of the B2C eCommerce strategies are valid…