Orgill does a tremendous job supporting their dealers by supplying them with resources and industry expertise to help build and grow their retail business. Along with high-quality products, brand-building marketing services, and a successful market-specific pricing...
You don’t have to be a consumer retailer to know what’s going on in the industry. Alarming reports have flooded the news concerning the growing number of retail store closings across the country. Well-known retailers are shutting down their brick-and-mortar stores in...
Get your site in shape for the new year with our 20-point audit checklist As we start the new year, it’s the perfect time to perform a health check of your digital branch. Buyer needs evolve, product offerings change, and catalogs become more complex, which means your...
You may not be a big-time distributor with deep pockets, but that doesn’t mean you can’t compete with them in the eCommerce ring. With advancements in B2B technology, even small to mid-sized distributors can have a successful e-business, especially if they offer...
As a distributor of products that protect workers from potential health and safety hazards, Mallory Safety & Supply recently safeguarded their own relevancy and future success by creating a new online buying experience that goes beyond any other safety product...
Finding a specific replacement part for a product can be a tedious, often painstaking process for both buyers and sellers. Some multi-component systems and large equipment can consist of dozens of parts and pieces – ranging from large fan motors to minute screws....
In today’s advanced digital world, voice recognition and search technology speaks volumes – literally. Voice-enabled virtual assistants like Siri, Google Home, and Amazon Echo have become trusted household devices that provide us with answers to all of life’s...
Successful B2B organizations are dropping the traditional sales funnel approach and embracing a more fluid lifecycle marketing strategy as buyers evolve from prospects to customers and, ultimately, to advocates. Unlike the outdated sales funnel which focuses on new...
In the wholesale distribution marketplace, B2B buyer needs are as diverse as their business roles. They shop different ways, purchase different ways, and want varying levels of engagement with a company. So how do you satisfy all these buyer behaviors and...
In what looks to be an anti-Amazon strategy, a growing number of Big Box retailers are now offering a buy online, pick up in store (BOPIS) feature for their customers. Independent hardlines distributor and Unilog customer, Orgill, has been tracking major chains in...