“Your website isn’t the center of your universe. Your Facebook page isn’t the center of your universe. Your mobile app isn’t the center of your universe. The customer is the center of your universe.” ~ Bruce Ernst, Vice President – Product Management at Monetate...
The start of a new year brings with it opportunities to make positive changes. In our personal lives, we make resolutions to better ourselves and help others. Sometimes it takes perseverance to keep these resolutions, but once fulfilled, the reward brings great...
Businesses are constantly changing to keep up with the onset of new products, new technologies and new practices. But now there’s a new B2B buyer to add to the mix, Millennials, and they’re forcing companies to transform the way they do business in order to attract...
When it comes to business, comparing business-to-business (B2B) to business-to-consumer (B2C) is like comparing apples to oranges. That’s because they’re selling different kinds of products to different types of buyers, so the same method of selling just doesn’t work....
Let’s say you’re shopping for an extension cord. Sounds easy enough, right? But when you begin your online search, you soon realize there are hundreds of different extension cords out there. There are indoor cords, outdoor cords, black cords, yellow cords,...
Are you offering your customers a personalized shopping experience yet? If not, you better rethink your eCommerce strategy because personalization is in demand more than ever. B2C retailers have been personalizing customer interactions for years, but now it’s time for...
In the B2B world, customer loyalty is the cornerstone of a successful company. That’s why the customer lifecycle was developed to help businesses stay focused on their customers at every touch-point – from the first time buyers learn about your company, to when they...
It doesn’t matter if you’re a large internet retailer with thousands of items, or a small company selling a few hundred products online – every B2B needs to make sure they focus their time, money and efforts into four key eCommerce areas: Customer experience You’ve...
Gartner, an information technology research and advisory company, defines customer experience management as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and...
Your B2B customers are exposed to Amazon-like experiences every day, so it’s likely they will have some of the same expectations when shopping on your eCommerce site. However, that doesn’t mean your site needs to mimic their favorite consumer website; businesses and...