Let’s say you’re shopping for an extension cord. Sounds easy enough, right? But when you begin your online search, you soon realize there are hundreds of different extension cords out there. There are indoor cords, outdoor cords, black cords, yellow cords,...
Are you offering your customers a personalized shopping experience yet? If not, you better rethink your eCommerce strategy because personalization is in demand more than ever. B2C retailers have been personalizing customer interactions for years, but now it’s time for...
In the B2B world, customer loyalty is the cornerstone of a successful company. That’s why the customer lifecycle was developed to help businesses stay focused on their customers at every touch-point – from the first time buyers learn about your company, to when they...
It doesn’t matter if you’re a large internet retailer with thousands of items, or a small company selling a few hundred products online – every B2B needs to make sure they focus their time, money and efforts into four key eCommerce areas: Customer experience You’ve...
Gartner, an information technology research and advisory company, defines customer experience management as “the practice of designing and reacting to customer interactions to meet or exceed customer expectations and, thus, increase customer satisfaction, loyalty and...
Your B2B customers are exposed to Amazon-like experiences every day, so it’s likely they will have some of the same expectations when shopping on your eCommerce site. However, that doesn’t mean your site needs to mimic their favorite consumer website; businesses and...
Whether you are a B2B or a B2C eCommerce company selling a product or service, it is important to know and understand who your buyers are. It is becoming standard practice for companies to create buyer personas to better understand their customer base. A buyer persona...
A less than desirable shipping experience will leave a bad taste in a customer’s mouth. It can very easily negate the otherwise excellent work delivered up to this point in the value chain. While it may seem a matter of commonsense, the reality is that most businesses...
Recent research shows that the time it takes for online and offline B2B purchase orders to be placed is increasing. 58% of buyers say they spend more time researching than ever before and 65% said the winning vendor’s content had a significant impact. With online...
Wholesale distribution is a huge marketplace, with little to differentiate the products each player offers. The way you treat your customers is the one thing you can control and is likely one of the bigger factors that keeps them coming back. It can also be very...