During a live poll at the recent B2B Online conference in Chicago, attendees ranked data (sharing, cleansing) and back-end integrations as the top two implementation barriers they face in getting their businesses effectively online. These concerns topped channel...
eCommerce
Internet Retailer Conference and Exhibition 2014
Do you want to know more about CIMM2? Would you like to see a live demo of its capabilities? Then make sure you catch our partners Thanx Media at the Internet Retailer Conference and Exhibition (IRCE) this year. The IRCE is an annual event hosted by the ‘Internet...
Bridging the Gap: eCommerce & Physical Store
The growth of online shopping has been dramatic and ably aided by the advent of smartphones and tablets. Some of the reasons that make online shopping immensely convenient are – ability to shop and purchase from home, evade traffic snarls, long checkout queues and so...
Social commerce – is it the next big thing?
Earlier this week, the world’s largest retailer Amazon tied-up with the most popular social-networking and microblogging site Twitter to enable customers shop through Twitter. Once you sync up your Twitter and Amazon accounts, you will be able to see any tweet with...
CIMM2 – The E-Catalog Software for You
We’ve already discussed choosing the right catalog software for your eCommerce storefront in our earlier blog - How to Choose the Best E-Catalog Software for You. You may be interested to know that not only does CIMM2 have all these features, but also many more. Let’s...
Emerging Trends in eCommerce
In the past decade, eCommerce has simplified life by making buying and selling from the comfort of your home or office possible. 2013 saw eCommerce grow big with the US alone handling sales of over $260 billion. However, despite these major strides, eCommerce is still...
SEO for eCommerce – Part 2
In part 1 of the SEO for eCommerce series we addressed some of the common errors that tend to have an adverse impact on SEO efforts for your site. We looked at examples of how these errors are likely to render on a site and offered tips on how to set them right. Now...
SEO for eCommerce – Part 1
As eCommerce vendors it’s important to reach out to your customers, but much more important to enable your customer to reach out to you. One of the best ways to improve the visibility of your site is to optimize it for search engines; i.e., undertake Search Engine...
Big Data Analytics in B2B eCommerce
Big Data Analytics is the talk of the hour, and every organization that’s heard about it even once is thinking about implementing it. There are those who argue that big data is not for all businesses, this isn’t strictly true. With a few tweaks to suit the industry,...
Shopping in the digital age and ZMOT
Smart devices and their allies are heralding a wave 0f changes in shopping by allowing the potential buyers to understand the brand or product thoroughly before stepping into a store (brick and mortar or online). Traditionally, a consumer would stroll into a store,...