Google has recently announced a change in its search algorithm. What does this mean? They now cater to mobile-friendly sites. This change only applies to searches done through mobile, but given that searches made on mobile devices have surpassed searches from...
Shopping in the digital age and ZMOT
Smart devices and their allies are heralding a wave 0f changes in shopping by allowing the potential buyers to understand the brand or product thoroughly before stepping into a store (brick and mortar or online). Traditionally, a consumer would stroll into a store,...