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The State of E-Commerce in 2016
The State of eCommerce in 2016

  Though more distributors are adopting eCommerce as part of their businesses, the returns on investment range widely. While many still struggle with choosing the right platform, others are focused on how to develop an effective program to serve their customer and business needs. In this white paper are the results from MDM’s annual survey…

E-Commerce Metrics-ROI
eCommerce Metrics

  Get the most out of your analytics tools to determine your site’s profitability and effectiveness Calculating the return on your eCommerce investment is an ongoing task that requires time and effort; but when done correctly, your analysis will provide you with valuable insight into the effectiveness and profitability of your marketing and sales campaigns,…

SEO Part 3
SEO Part 3

  Engaging visitors on your site leads to repeat visitors, more sales and powerful SEO We’ve discussed in earlier articles how content and usability are key to a good SEO strategy. Rounding out our three-part series, we’re now going to discuss how engagement, the third component of effective SEO, is also an important part of your eCommerce site’s success.…

Responsive WebDesign
Responsive Design

  Responsive design gives your online customers a consistent viewing experience any place, any time, on any device Mobile devices have become an integral part of our everyday lives as more and more people rely on smartphones and tablets to access email, use the Internet and engage in social media. Many business people have also joined the mobile…

SEO Part 2

  Ensure higher rankings by providing a great user experience In our last article on search engine optimization (SEO) for eCommerce, we noted the three key components of successful SEO: content, usability, and engagement, and did a deep dive into successful ways to provide rich content. Today we’re going to focus on the user experience,…

Site Search

  Strong site search lets your eCommerce customers pave the way to your success Search engine optimization (SEO) helps get people to your eCommerce site, but only powerful internal site search will keep them on your site. Effective search functionality has an impact on the rate of conversion of search to sale: customers who use…

SEO Part 1

A three-pronged strategy leads to higher website ranking, starting with content Search engine optimization (SEO) is widely adopted by growing websites as a way to gain online visibility and popularity. SEO involves using different strategies, techniques, and tactics to increase a website’s placement in the search results pages of a search engine. Please fill out…