Unilog Content Solutions Pvt Ltd
Get the most out of your analytics tools to determine your site’s profitability and effectiveness Calculating the return on your eCommerce investment is an ongoing task that requires time and effort; but when done correctly, your analysis will provide you with valuable insight into the effectiveness and profitability of your marketing and sales campaigns,…
Engaging visitors on your site leads to repeat visitors, more sales and powerful SEO We’ve discussed in earlier articles how content and usability are key to a good SEO strategy. Rounding out our three-part series, we’re now going to discuss how engagement, the third component of effective SEO, is also an important part of your eCommerce site’s success.…
Responsive design gives your online customers a consistent viewing experience any place, any time, on any device Mobile devices have become an integral part of our everyday lives as more and more people rely on smartphones and tablets to access email, use the Internet and engage in social media. Many business people have also joined the mobile…
Ensure higher rankings by providing a great user experience In our last article on search engine optimization (SEO) for eCommerce, we noted the three key components of successful SEO: content, usability, and engagement, and did a deep dive into successful ways to provide rich content. Today we’re going to focus on the user experience,…
Strong site search lets your eCommerce customers pave the way to your success Search engine optimization (SEO) helps get people to your eCommerce site, but only powerful internal site search will keep them on your site. Effective search functionality has an impact on the rate of conversion of search to sale: customers who use…
A three-pronged strategy leads to higher website ranking, starting with content Search engine optimization (SEO) is widely adopted by growing websites as a way to gain online visibility and popularity. SEO involves using different strategies, techniques, and tactics to increase a website’s placement in the search results pages of a search engine. Please fill out…