2021 MARKET DISRUPTORS EDITION EXECUTIVE SUMMARY As a safety and personal protective equipment (PPE) distributor, your specialized products serve essential needs like safeguarding against workplace accidents, preventing exposure to environmental and health hazards,...
A STEP-BY-STEP GUIDE TO PUTTING WEBSITE ANALYTICS INTO ACTION EXECUTIVE SUMMARY Digital commerce has transformed the U.S. wholesale distribution marketplace. As more businesses implement eCommerce channels to meet the demands of their tech-savvy buyers, B2B online...
SURVEY UNCOVERS STARTLING INSIGHT EXECUTIVE SUMMARY The B2B digital commerce landscape continues to evolve into a buyer-centric and omnichannel environment with a much wider and competitive playing field. While some organizations have employed a solid plan to create...
EXECUTIVE SUMMARY Many B2B organizations – especially those in wholesale distribution – struggle to drive a significant portion of their revenues via their eCommerce site. According to a 2018 survey from Modern Distribution Management (MDM) and Real Results Marketing,...
EXECUTIVE SUMMARY Distributors with eCommerce sites have an enormous amount of data at their disposal, which increases every time someone visits their site. However, many don’t take advantage of this rich resource because they aren’t quite sure what to do with it....
EXECUTIVE SUMMARY Buyer expectations in the B2B marketplace continue to rise, causing many distributors to scramble to keep up. They want one place where they can research and compare products, learn how they work, get the latest information related to those products,...
EXECUTIVE SUMMARY Most B2B organizations have multiple systems or repositories with which they store product information. In fact, Ventana Research recently found that 56% of wholesale businesses have more than five systems that house their data. When product updates...
GOT DATA? THEN PUT IT TO USE TO PERSONALIZE YOUR USER EXPERIENCE EXECUTIVE SUMMARY Many organizations with an eCommerce site don’t realize the valuable data that’s collected every time a buyer visits their site. But, with the help of analytics tools, businesses can...
SIMPLIFY CUSTOMER QUOTES WITH CPQ EXECUTIVE SUMMARY For those distributors looking to eliminate the layers of quoting complexity for their customers, Configure-Price-Quote software has become a viable solution. Commonly known as CPQ, this application does more than...
IS YOUR BUSINESS READY TO EVOLVE? EXECUTIVE SUMMARY Offering an online storefront is a good move for anyone who sells products or services, but if a business really wants to get the most mileage out of its eCommerce site, it must work to build a better experience....